How Tinder delivered Year in Swipe to 30M users
Tinder is the world's most popular dating app. For their annual Year in Swipe campaign, a personalised wrap-up of each user's yearly activity, they needed infrastructure that could handle a massive traffic surge as millions of users rushed to see their stats.
The challenge#
Year in Swipe generates enormous traffic spikes as users share their personalised stats across social media. With 30 million daily active users expected to access the campaign simultaneously, Tinder needed CDN infrastructure that could handle viral-scale traffic without downtime or degraded performance.
The solution#
Edge’s global CDN delivered Year in Swipe content from 988 edge locations worldwide, ensuring instant load times regardless of traffic spikes. The campaign launched flawlessly, handling peak loads without a single incident of downtime.
Outcome
Key results
- 30M daily users served flawlessly
- Zero downtime during peak traffic
- Sub-100ms load times globally
- Viral sharing handled without incident
- Zero egress fees at massive scale
- Campaign delivered on time and on budget
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