How Bauer unified 50+ brands on a single platform
Bauer Media is one of Europe's largest media groups, with a portfolio spanning radio, publishing, and digital platforms. Managing infrastructure for dozens of high-traffic brands requires enterprise-grade reliability and operational simplicity.
The challenge#
Managing infrastructure for 50+ brands meant dealing with multiple vendors, inconsistent performance, and complex billing. Each brand had different requirements, but the fragmented approach led to operational overhead, security gaps, and difficulty maintaining consistent SLAs across the portfolio.
The solution#
Edge provides Bauer with a unified platform for content delivery across their entire portfolio. Centralised management, consistent performance, and dedicated support mean their teams can focus on content rather than infrastructure. Volume-based pricing simplified budgeting across all brands.
Edge enabled us to release in days and weeks, instead of weeks and months.
Outcome
Key results
- Single platform for all 50+ brands
- 99.99% uptime across portfolio
- Centralised management and billing
- Consistent SLAs for all properties
- Dedicated enterprise support
- Significant operational cost savings
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